If you’re selling physical products, then this feed is for you. Purpose: This is the main feed that contains all the information about your product catalogue that will be sent out to Google Merchant Center.įile format: It must be uploaded as an. This feed can do it all and make it look easy. Google Merchant Center feed AKA The Super Hero Let’s introduce you to the cast of feed types:ġ. But for some instances, like if you’re a product manufacturer or are selling your products locally, you can take advantage of one of these other feed types. In a lot of cases, the main Shopping feed could be all you need. In order to have products listed on Google Shopping, merchants have to submit product information via data feeds to Google Merchant Center. Google has created various programs within Google Shopping to better assist merchants and to accommodate the types of products they sell.
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